Saturday, September 25, 2010

The Endless Advertising Cycle

Totally Natural Products have an interesting marketing method. They advertise their new product, let's call it Acne No More. It is promoted as both natural and scientific. Exaggerated claims are made for its efficacy, such that the Therapeutic Goods Administration Complaints Resolution Panel order the advertisment be withdrawn.

A short time later, Totally Natural Products return with a new product. Let's call this one Pain No More. It is promoted as both natural and scientific. Exaggerated claims are made for its efficacy, such that the Therapeutic Goods Administration Complaints Resolution Panel order the advertisment be withdrawn.

A short time later, Totally Natural Products return with a new product. Let's call this one Stress No More, which is promoted as both natural and scientific. Exaggerated claims are made for its efficacy, such that the Therapeutic Goods Administration Complaints Resolution Panel orders the advertisement be withdrawn and retractions published.

Totally Natural Products have now returned with their new product. Let's call this one Male Mojo (though EoR thought they should have stuck to form and called it Floppy No More). It's promoted as both natural and scientific. Exaggerated claims are made for its efficacy (but always couched with the modifier 'may' as in 'may work' — the page contains the word in that context 22 times). EoR is not taking bets as to how long it will be before this "remarkable formula" is also the subject of an order from the Therapeutic Goods Administration Complaints Resolution Panel. For what its worth.

1 comment:

  1. Yes, we are lucky to have the TGA looking after our interests with such efficacious zeal.

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