Newspeak

Ways to avoid saying "whip" in the Natural Horsemanship world:

Carrot stick
Communication stick (strangely, the Communication stick is exactly the same photograph as the Carrot stick on Pat's site above, rotated 90°)
Handy stick (being used for "whipping the ground" - shouldn't that be "sticking the ground"?)
Training stick ("The training stick is used as an extension of your arm - it's not a whip" - to EoR's uneducated gaze it's remarkably similar to a whip)
Training arm ("Used as an extension of your arm - not a whip")